As existential threats converge, many companies are taking steps to reinvent themselves. Is it enough? And what will it take to succeed?
Twelve months ago, we reported that nearly 40% of global CEOs believed their companies would no longer be viable in ten years’ time if they continued on their current path. The reinvention imperative this implied caught the attention of our clients, prompting thousands of conversations between PwC partners and CEOs around the world. ‘Are we in the 40% or the 60%?’ was a question many CEOs posed to themselves and their top teams during or following these discussions. Almost invariably, as they anticipated the magnitude of changes barrelling towards them, those leaders concluded that they needed to be more transformative in their approach if their organisation was to thrive in the decades ahead.